It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our product design approach

We will give you access to organizational assets to support this project such as personnel, website analytics, We can suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product offering and design, and our messaging.

The final deliverables will include:

• An identification of our current competitors and their advantage/ disadvantages and approach to the market
• An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
• The creation of a matrix identifying features shared across the companies and those that are different.
• A summary of 6-8 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. per competitor

Students will connect directly with the us for information and guidance