University of Liverpool Management School
University of Liverpool Management School
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Marketing Plan & Market Research

MRKT 621
Open Closing on July 28, 2025 / 1 spot left
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Sylvain Charbonneau, M.Sc. CITP
Sylvain Charbonneau, M.Sc. CITP
Assistant Professor, Strategic Management; Marketing; Communication. University Canada West
4
Timeline
  • July 30, 2025
    Experience start
  • August 6, 2025
    NDA Signed and Submitted
  • August 8, 2025
    Project Scope Proposal
  • September 9, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Customer segmentation Market research Market expansion Product or service launch Sales strategy
Skills
strategic marketing market analysis marketing brand positioning marketing mix marketing planning marketing strategies consumer behaviour branding
Learner goals and capabilities

This experience empowers learners to apply strategic marketing skills in real-world scenarios, focusing on the practical application of marketing theories and strategies. Participants will analyze market environments and develop comprehensive marketing strategies, utilizing the four Ps of the marketing mix to create value for stakeholders. By engaging with industry projects, learners will apply their understanding of consumer behavior, branding, pricing, distribution, and promotion to deliver marketing solutions that are economically feasible, socially responsible, and environmentally sustainable.

Learners

Learners
Graduate
Beginner levels
2 learners
Project
10-15 hours per learner
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables
  • Comprehensive market analysis reports
  • Strategic marketing plans
  • Brand positioning strategies
  • Pricing models and strategies
  • Promotional campaign proposals
Project timeline
  • July 30, 2025
    Experience start
  • August 6, 2025
    NDA Signed and Submitted
  • August 8, 2025
    Project Scope Proposal
  • September 9, 2025
    Experience end

Project examples

  • Develop a marketing strategy for a new product launch in a competitive market
  • Create a brand repositioning plan for an existing product line
  • Design a sustainable promotional campaign for an eco-friendly product
  • Analyze consumer behavior trends to inform a pricing strategy for a service
  • Evaluate and optimize distribution channels for a regional expansion
  • Propose a digital marketing strategy to increase online engagement
  • Conduct a market segmentation analysis for a niche market
  • Develop a corporate social responsibility (CSR) marketing initiative

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Are you available to attend a Project kickoff on July 29th to meet the student groups, answer questions, and align on the scope of work?  *
  • Q2 - Text short
    What information do you require from students on an NDA?  *